Public relations pioneer Daniel Edelman dead at 92
1/15/13 10:34 AM ET (MarketWatch)Print
Daniel Edelman, who built Edelman into the largest independent public relations firm, died of heart failure at University of Chicago Medical Center at the age of 92, according to published reports on Tuesday. Edelman pioneered the integration of public relations into marketing campaigns to boost sales of products. Clients of the firm included the Toni Twins, Morris the Cat and the Butterball Turkey Talk-Line. Edelman employes more than 4,500 people in 65 cities. His son Richard now serves as chief executive officer of Edelman in New York City.
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(END) Dow Jones Newswires
January 15, 2013 10:34 ET (15:34 GMT)
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