U.S. online grocery forecast to exceed $100 billion for the first time in 2021
Online grocery sales in the U.S. are expected to exceed $100 billion for the first time in 2021, according to an eMarketer forecast. The grocery category had lagged behind many others before COVID-19. In 2020, online grocery sales surged 54% to $95.82 billion, equal to 12% of all e-commerce sales and 7.4% of grocery sales. "In 2021, this behavior will go from trial to habit for many shoppers," the eMarketer report said. Emarketer expects online grocery to reach $112.9 billion this year, en route to $187.7 billion in 2024. "With the growing number of stores offering curbside pickup and an increase in features offered by grocery delivery apps, consumers are now presented with a variety of incentives and options to order their groceries online," said Whitney Birdsall, eMarketer senior forecasting analyst. Last week, the National Retail Federation (http://www.marketwatch.com/story/national-retail-federation-forecasts-2021-retail-sales-growth-between-6-5-and-8-2-as-covid-19-vaccine-continues-roll-out-11614187426) released its sales forecast for the year, with online sales expected to grow 18% and 23% to between $1.14 trillion and $1.19 trillion. The
-Tonya Garcia; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
March 01, 2021 13:02 ET (18:02 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.