BRC Inc. is a veteran-controlled and led coffee and media company. The Company is engaged in serving different kinds of coffee. The Company produces creative and engaging, cause-related media content, self-produced podcasts, and digital and print journalism in-house to inform, entertain, and build its community. It also sells Black Rifle Coffee-brand apparel, coffee brewing equipment, and outdoor and lifestyle gear that its consumers wear and use to showcase their brand. Its coffee products include 12-ounce bagged coffee, whole bean, and ground, which comes in a variety of roasts; five-pound bagged coffee; Ready to drink (RTD) coffees; Single-serve rounds; Cold brew packs; Instant coffee; Coffee steep bags and Cocoa. The Company's apparel products include shirts, women's tops, hats, hoodies, blankets, and other accessories. Its gear products include mugs, cups and glasses, equipment, thermoses, tumblers and stickers.
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