Braze, Inc. is a provider of customer engagement platform that enables customer-centric interactions between consumers and brands. Its platform helps brands to listen to their customers, understand them and act on that understanding in a way that is human and personal. Using the Company’s platform, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Its platform enables interactions with active users via its customers’ applications, Websites and other digital interfaces. Its platform encompasses the functionalities required for modern customer engagement, which include data ingestion, classification, orchestration, personalization, and action. The Company offers software development kits (SDKs) for installation into customers’ applications on platforms such as Android, iPhone Operating System (iOS) and desktop / mobile Web.
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