comScore, Inc. is an information and analytics company that measures audiences, consumer behavior and advertising across media platforms. It creates its products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets, and computers), television (TV), over the top devices (OTT), direct to consumer applications, and movie screens with demographics and other descriptive information. Its products and services include Ratings and Planning, which provides measurement of the behavior and characteristics of audiences of content and advertising, across television and digital platform; Analytics and Optimization, which includes custom solutions, activation, lift and survey-based products, that provide end-to-end solutions for planning, optimization and evaluation of advertising campaigns and brand protection, and Movies Reporting and Analytics products and services that measure movie viewership and box office result.
During the most recent quarter, 1M shares were bought, and 17K shares were sold in insider trading.
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