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Viad Corp is engaged in hospitality and leisure activities, experiential marketing, and live events. The Company operates through two businesses: Pursuit and GES. Pursuit is a collection of travel experiences in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavik, and Las Vegas, as well as new experiences planned in Chicago and Toronto. Pursuit’s collection includes attractions, lodges and hotels, and sightseeing tours. GES is a global live events company offering a range of services to the brands and event organizers through two segments: Spiro and GES Exhibitions. Spiro is an experiential marketing agency that partners with brands to manage and elevate their experiential marketing activities. GES Exhibitions is a global exhibition services company that partners with exhibition and conference organizers as a provider of strategic and logistics solutions to manage the complexity of shows with teams throughout North America, Europe, and the Middle East.
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