Amazon.com Inc.'s (AMZN) Whole Foods Market has launched an online catalog (https://products.wholefoodsmarket.com/) that lets shoppers search by dietary preference, and provides nutritional information and ingredients, the grocer said on Thursday. Whole Foods' own data shows that many customers shop according to dietary choices. And Moody's analysis, published in October, shows that while online penetration for food was less than 2%, there's growth potential. "The e-commerce battle for supermarkets has assumed greater intensity since Amazon swooped up Whole Foods in 2017 for $13.7 billion," Moody's wrote. "Food has become a big battleground for retailers like Walmart, Costco, Target and more recently Amazon, which are looking to leverage food offerings to gain greater share across a range of other goods - yet another factor pressuring margins in this industry." Whole Foods customers can filter through products based on diets like vegan, low sodium or paleo-friendly. Amazon shares are up 26% for the past year while the S&P 500 index has slipped 8.7% for the period.
-Tonya Garcia; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
January 03, 2019 12:21 ET (17:21 GMT)
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