Roku Inc. (ROKU) announced Tuesday that it has agreed to purchase dataxu, a Boston-based advertising technology company, for $150 million in cash and stock. The dataxu platform gives marketers the ability to conduct bidding, place self-serve ads, and manage campaigns. Roku said in a release that the deal will give the company the ability to offer marketers one "data-driven software solution to plan, buy, and optimize their ad spend across TV and OTT providers." Shares were off 0.3% in midday trading Tuesday as the S&P 500 was up 0.2%. Roku's stock has vastly outperformed the S&P 500 this year, rising 332% over 2019, compared with a 20% gain for the index.
-Emily Bary; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
October 22, 2019 11:53 ET (15:53 GMT)
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