Another analyst raised their price target on Netflix Inc.'s stock (NFLX) Wednesday, with Morgan Stanley's Benjamin Swinburne the latest to boost his outlook on the streaming video company just ahead of earnings ( ), citing expectations of "higher long-term penetration and margins." Swinburne raised his target by 19% to $575, which is about 10% above current prices, from $485. He reiterated the overweight rating he's had on the stock for at least the past five years. "There is much debate over the pull-forward effect of the [COVID-19] pandemic on Netflix's strong member growth," Swinburne wrote in a note to clients. "Less discussed but potentially quite profound is the benefit of greater scale, sooner." He said he believes the greater scale will accelerate engagement growth even in Netflix's most mature markets and put pressure on its primary competition, the incumbent TV broadcasters. There have now been no less than eight price target increases in the past week, and 10 target increases this month, according to FactSet. The average price target has increased to $494.29, which is 5.4% below current levels, from $468.34 at the end of June. Netflix is scheduled to report second-quarter earnings after Thursday's closing bell. Netflix's stock slipped 0.4% in morning trading, putting it on track for a third-straight loss since closing at a record $548.73 on Friday. It has run up 14.9% this month, while the S&P 500 has gained 4.4%.
-Tomi Kilgore; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
July 15, 2020 10:54 ET (14:54 GMT)
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