JC Penney Co. Inc. (JCPNQ) announced the launch of its Cyber Days on Monday shopping event to kick off the holiday season. Extending through Oct. 14, the event will overlap with Amazon.com Inc.'s (AMZN) delayed Prime Day event, which is expected to drum up nearly $10 billion in sales. JC Penney will also offer Black Friday promotional pricing through the month of November. JC Penney filed for bankruptcy in May ( ). Groupon Inc. (GRPN) has also announced discounts on deals for local businesses. And Target Corp. (TGT) is offering its own Deal Days ( ). J.C. Penney shares have lost more than 78% of their value for the year to date while the S&P 500 index has gained 9.7% for the period.
-Tonya Garcia; 415-439-6400; AskNewswires@dowjones.com
(END) Dow Jones Newswires
October 12, 2020 13:45 ET (17:45 GMT)
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