Gaia Inc
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Communication Services : Entertainment | Small Cap Blend
Company profile

Gaia, Inc. operates a global digital video subscription service and on-line community. The Company’s digital content library includes approximately 10,000 titles, with a selection of titles available in Spanish, German and French. The Company’s network channels include Yoga, Transformation, Alternative Healing and Seeking Truth. It is a providers of streaming yoga classes. The Company through its Yoga channel its members have unlimited access to streaming yoga, eastern arts and other movement-based classes. Through its Transformation channel, it features a wealth of content in the niche areas of spiritual growth, personal development and expanded consciousness. Its original and licensed content enables members to live stronger, healthier, more productive and enlightened lives. Its Alternative Healing channel features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity.

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YouTube, Netflix and Google top list of Gen Z's favorite brands, data shows

10:57 am ET October 3, 2022 (MarketWatch)

By Weston Blasi

YouTube has the highest favorability for Gen Z among all brands, at 86%

Meet Generation Z, lovers of video streaming and candy.

According to new data from Morning Consult, Gen Z's favorite brands are mostly in the tech sector. YouTube has the highest favorability for Gen Z among all brands at 86%, followed by Google (GOOGL) at 83%, Netflix (NFLX) at 82%, Amazon (AMZN) at 80% and M&M's at 79%.

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Other top brands for Gen Z, those born roughly between 1995 and 2010, include Gatorade, Dollar Tree (DLTR), Pixar (DIS), Skittles and Apple (AAPL).

Many of those brands also have somewhat similar favorability ratings among the general U.S. adult population,the report shows, but what brands stand out most to Gen Z in particular?

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Compared to to rest of the American population, Gen Z's favorite brands revolve around social media and social communication. TikTok, Discord, Snapchat (SNAP), Instagram and Cash App are the top five brands for the age group in favorability difference compared to the rest of the population.

Much of the favorability data is consistent with Piper Sandler's bi-yearly survey about what teens spend money and time on. Of course, Gen Z is not a perfect analog for teens because Gen Z has a wider age range, but many of the brands, including Shein, Snapchat and TikTok, are present in both datasets.

The data from the Morning Consult survey was gathered between May-August 2022, and took responses from 16,053 Gen Z adults born between 1997 and 2004.

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The data comes as billionaire entrepreneur Mark Cuban recently said he believes that Gen Z will go down as the "greatest generation" because of their focus on mental health and proper work-life balance.

Cuban applauded Gen Z'ers for prioritizing their "mental-health equilibrium," and said "organizations will have to understand that more and more and more as we go forward. Not only for how you treat your employees, but what your customers expect as well."

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He went on to label baby boomers, his generation, as "disappointing."

-Weston Blasi


(END) Dow Jones Newswires

October 03, 2022 10:57 ET (14:57 GMT)

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