By Claudia Assis
The Detroit 3 are paying their workers about 38% more than Tesla
A United Auto Workers strike comes at a time when the Big Three U.S. automakers are struggling with the transition to electric vehicles, with Tesla Inc. emerging as a potential beneficiary of the labor strife.
The union launched "stand up" strikes, as nearly 13,000 workers walked off the job early Friday as negotiations failed
Telsa's stock (TSLA) rose 0.9% in premarket trading Friday, while Ford shares lost 1.9%, GM's stock fell 1.1% and Chrysler-parent Stellantis' shares ticked up 0.5%.
UAW leadership announced strikes at GM's Wentzville, Mo., assembly plant, a portion of Ford's Wayne, Mich., assembly plant, and a Stellantis plant in Toledo, Ohio as talks broke down.
Tesla has for years fended off unionizing efforts at its U.S. factories, which has helped it widen the first-mover advantage that it has enjoyed on EVs.
The EV maker is likely to emerge as "the winner from the labor talks," Gene Munster, a managing partner at Deepwater Asset Management, said in a note Thursday.
"Big auto is in a tight place when it comes to transitioning its business to electric, and the current UAW discussions will eventually result in a steep increase in costs that will further push them into the red," Munster said.
Ford has put forward a 20% increase over the life of the four-year contract, up from its previous offer of 9%, while GM's latest offer is 18% and Stellantis's offer is 17.5%. The union is seeking wage increases of around 36% over the life of the contract after initially seeking 46% when compounded annually.
But even before any wage increases resulting from the potential strike, the Big Three were paying their workers 38% more than comparable Tesla workers, and that gap is likely to increase, Munster said.
Ford, GM and Stellantis also have struggled to make their EVs profitable. Part of the reason GM decided to end the production of its Chevy Bolt was the thin profit margins on the compact EV. GM then decided to bring back the Bolt at a later date using a shared EV architecture in hopes that will improve margins
Moody's Investors Service also pointed out that EV dilemma. While all three automakers have ample liquidity to weather a strike, a prolonged labor action could slow down their EV ambitions, the debt-rating agency said in a recent note.
While workers are unlikely to get as big of a raise as they are demanding, the new UAW contract could result in pay increases of as much as 20%, Moody's said.
A strike could also affect automakers' plans to ramp up EV production, Moody's said. GM, for instance, plans to make about 100,000 EVs in the second half of the year, double the number it made in the first half.
See also:UAW strike could affect auto-parts companies Lear, Magna the most: CFRA
"Critically, the strike could affect production of electric models that General Motors launched in the last 18 months, very few of which were actually built so far," Moody's said.
Ford, for its part, is targeting an annualized production run rate by the end of the fourth quarter of 100,000 F-150 Lightnings, the electric version of its popular F-150 pickup truck, compared with 24,000 in the first quarter, it said.
A strike lasting longer than four weeks would be "a body blow to the EV ambitions of GM and Ford" in the near term, delaying "many aspects of this initial important EV push," Wedbush analyst Dan Levy said in a note Thursday.
Both face mounting costs and complexities in the years ahead, he said.
"Lets be clear: this is a potential nightmare situation for GM and Ford as both [Detroit] stalwarts are in the early stages of a massive EV transformation path for the next decade that will define future success," Ives said.
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September 17, 2023 13:28 ET (17:28 GMT)
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