Walt Disney Co
Change company Symbol lookup
Select an option...
DIS Walt Disney Co
WMT WALMART STORES INC
V Visa Inc
UTX United Technologies Corp
UNH UnitedHealth Group Inc
TRV Travelers Companies Inc
PG Procter & Gamble Co
PFE Pfizer Inc
NKE Nike Inc
MSFT Microsoft Corp
Go

Communication Services : Entertainment | Large Cap BlendCompany profile

The Walt Disney Company, formerly TWDC Holdco 613 Corp, is a worldwide entertainment company. The Company operates in four business segments: Media Networks, Parks Experiences and Products, Studio Entertainment, and Direct-To-Consumer and International. The media networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, and radio networks and stations. The Company's Walt Disney Imagineering unit designs and develops new theme park concepts and attractions, as well as resort properties. The studio entertainment segment produces and acquires live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays. The Company also develops and publishes games, primarily for mobile platforms, books, magazines and comic books.

Closing Price
$135.20
Day's Change
1.79 (1.34%)
Bid
--
Ask
--
B/A Size
--
Day's High
135.50
Day's Low
133.83
Volume
(Light)
Volume:
6,353,770

10-day average volume:
11,803,289
6,353,770

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

6:00 am ET May 22, 2019 (BusinessWire) Print

Roku, Inc. (NASDAQ: ROKU) today announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand's linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku(R) platform.

Activation Insights is part of Roku Ad Insights Suite, which helps brands measure campaign reach and effectiveness across linear TV and OTT. With deep first-party insights from Roku's 29.1 million active accounts brands can now better model potential investment with Roku and estimate an unduplicated, incremental audience - whether the audience is light TV viewers and cord-cutters or viewers who were under or over exposed to a brand's ads on linear TV.

"Smart marketers are significantly increasing investments in OTT to reflect the dramatic shift to streaming," said Scott Rosenberg, SVP and GM, Platform Business, Roku. "By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a long-standing industry challenge for OTT media planning. We believe it's no longer a question of when advertising budgets will shift to streaming but how much."

According to Magna Global, OTT accounts for 29 percent of TV viewing but so far has only captured 3 percent of TV ad budgets. Roku provides significant scale and reach to help advertisers catch up to where consumers already are. Additionally, Roku offers advertisers some of the most advanced tools in OTT to deliver more effective, targeted and measurable campaigns.

With Roku's Reach Insights measurement tool brands such as Baskin Robbins and RE/MAX found that a sizable audience was no longer being reached via their linear TV campaigns. Eighty-six percent of people age 18-49 who saw a Baskin Robbins ad on the Roku platform did not see the ad on linear TV, leading to a 10.6 percent incremental reach. Additionally, 81 percent of users age 25-54 who saw a RE/MAX ad on the Roku platform did not see the ad on linear TV, leading to a 9.2 percent incremental reach.

"This year's TV upfront made one thing very clear, OTT is the new cable and powerful new video channel to reach today's consumers," said Michael Piner, SVP, Video and Data Drive Investments, MullenLowe. "Roku's tool helps show us just how effective OTT is at reaching our advertisers' valuable consumers. It gives us a detailed look behind the GRP, allowing us to identify key audiences we're missing or over/under exposed to Linear TV ads but that can be effectively reached on their Roku devices."

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV(TM) models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku is headquartered in Los Gatos, Calif. U.S.A.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

View source version on businesswire.com: https://www.businesswire.com/news/home/20190522005225/en/

SOURCE: Roku, Inc.

Kelli Gail for Rokukgail@roku.com917.981.4193

Earnings Calendar and Events Data provided by |Terms of Use| © 2019 Wall Street Horizon, Inc.

Market data accompanied by is delayed by at least 15 minutes for NASDAQ, NYSE MKT, NYSE, and options. Duration of the delay for other exchanges varies.
Market data and information provided by Morningstar.

Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses.
Please read Characteristics and Risks of Standard Options before investing in options.

Information and news provided by ,, , Computrade Systems, Inc., , and

Copyright © 2019. All rights reserved.