Hudson Executive Investment Corp III
Change company Symbol lookup
Select an option...
HIIIU Hudson Executive Investment Corp III
UHAL Amerco
BAC Bank of America Corp
BA Boeing Co
EGRNF China Evergrande Group
SHYF Shyft Group Inc
NGS Natural Gas Services Group Inc
CDMO Avid Bioservices Inc
DCRCU Decarbonization Plus Acquisition Corporation III
RHHBY Roche Holding AG

Company profile

Hudson Executive Investment Corp III is a blank check company. The Company is formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or similar business combination with one or more businesses. The Company has not selected any specific business combination and may pursue an initial business combination in any industry, sector or geographic region. The Company is not engaged in any business and has not generated any revenue.

Closing Price
Day's Change
0.01 (0.10%)
B/A Size
Day's High
Day's Low

10-day average volume:

Streaming Services Comprised 45% of Non-Linear Ad Views in 1H 2021, New FreeWheel Report Finds

8:00 am ET August 25, 2021 (BusinessWire) Print

Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), published the latest installment of its U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. This latest report, accessible here, takes a closer look at "The Viewer Evolution and How The Premium Video Marketplace Has Responded" in 1H 2021.

Throughout the first half of this year, new technologies and political tensions - amid an evolving pandemic - transformed and accelerated how people accessed, engaged with and responded to media and advertising. As a result, several key consumer viewership trends and behaviors emerged, which the report's authors predict will continue to play an influential role in shaping the industry moving forward.

The report's key findings include:

Viewers showed that they are still streaming in the first half of 2021. In particular, there has been a shift in how people watch video with the growth of CTV viewership and the launch of new streaming platforms offering more TV quality programming. During this time frame, ad views continued to increase 50% year over year, driven by the increase in streaming. In fact, streaming services accounted for 45% of recorded ad views, greater than TV Everywhere (TVE), Set-Top Box Video on Demand (STB VOD) and Virtual MVPDs (vMVPDs) as a distribution platform. Connected TV (CTV) accounts for 60% of total ad views, with Roku and Fire TV devices continuing to lead with 43% and 26% of CTV views, respectively. As the world emerged from an unpredictable year, buyers went into the upfronts seeking flexibility, with an increased focus on programmatic transactions. According to a recent study, more than half of CTV buyers planned to allocate more money to programmatic in 2021 than they did in 2020. This trend was seen in the first half of 2021, with programmatic transactions comprising 24% of premium video ad views, resulting in an 84% year-over-year growth. Entertainment programming continues to lead the premium TV video ecosystem, with 92% of ad views. As streaming services continue to double down on content, two main approaches emerged: those who diversify and those who specialize. Paramount+ and Peacock, for instance, offer consumers diverse content ranging from sports to comedies, dramas and movies, while others focus on specific verticals. (Examples include Warner Media's HBO Max and CNN's upcoming, subscription based, live programming news streaming service, CNN+.) Behavioral targeting increased share due to advances in audience targeting capabilities with 60% representing behavioral segments and 40% demo.

"The first half of 2021 was an interesting and pivotal time in terms of viewership trends and how the industry responded. One example was the rise in programmatic transactions, as buyers sought greater flexibility, in this year's upfronts," said Comcast Advertising VP of Marketing James Rothwell. "As these new consumer behaviors and advertising tactics become habitual, we're expecting many of these trends to continue fueling the pace and development of new technologies, innovations and ways of reaching and engaging viewers."

The FreeWheel U.S. Video Marketplace Report highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing premium digital video content.

To read the full report, click here.

About FreeWheel FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal - results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit, and follow us on Twitter and LinkedIn.

View source version on

SOURCE: FreeWheel">

Elaine Wong
comtex tracking


Earnings Calendar and Events Data provided by |Terms of Use| © 2021 Wall Street Horizon, Inc.

Market data accompanied by is delayed by at least 15 minutes for NASDAQ, NYSE MKT, NYSE, and options. Duration of the delay for other exchanges varies.
Market data and information provided by Morningstar.

Options are not suitable for all investors as the special risks inherent to options trading may expose investors to potentially rapid and substantial losses.
Please read Characteristics and Risks of Standard Options before investing in options.

Information and news provided by ,, , Computrade Systems, Inc., , and

Copyright © 2021. All rights reserved.