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Information Technology : Software | Mid Cap Blend
Company profile

Citrix Systems, Inc. offers Enterprise and Service Provider products, which include Workspace Services solutions and Delivery Networking products. The Company's Enterprise and Service Provider products include Cloud Services solutions, and related license updates and maintenance, support and professional services. The Company's NetScaler nCore Technology is an architecture that enables execution of multiple packet engines in parallel. The Company's workspace services include Application Virtualization and virtual desktop infrastructure (VDI), Enterprise Mobility Management and Citrix Workspace Suite. The Company's NetScaler ADC is a software-defined application delivery controller (ADC) and load balancer. The Company's Cloud Services include ShareFile and Citrix Cloud. It provides various ways for customers to receive upgrades, support and maintenance for products, which include Software Maintenance, Subscription Advantage, Technical Support Services and Hardware Maintenance.

Premarket

Last Trade
Delayed
$137.91
1.55 (1.14%)
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$136.36
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(Light)
Volume:
4,770

10-day average volume:
1,164,498
4,770

Ware2Go Integrates With Google to Deliver 'Free and Fast' Shipping Commitments to Online Shoppers

9:00 am ET August 27, 2020 (BusinessWire) Print

Ware2Go, a UPS (NYSE:UPS) company that helps merchants simplify fast delivery to customers, today announced a new e-commerce partnership and integration with Google Shopping. The integration will dynamically display free, fast delivery promises within merchants' Google ads, based on real-time inventory availability across Ware2Go's fulfillment network. These annotations will help merchants optimize ad efficiency using Google Shopping, driving revenue by advertising free, fast shipping offers much earlier in the buyer's journey, including at the point of initial product research via Google Search.

"Ware2Go is committed to building relationships with partners that enable merchants to exceed customer expectations across commerce," commented Ware2Go CEO Steve Denton. "By pairing the new Google Free and Fast offering with our flexible and scalable fulfillment solution, merchants can grow their market demand faster by positioning their delivery speed as a revenue driver."

In fact, a recent Ware2Go survey indicated that 52% of merchants found a fast shipping promise to be the most effective tactic to increase cart conversion, with nearly 65% of merchants reporting an increase of up to 25% in conversion rates when 1-2 day delivery was offered.

Google's own research into behavioral shopping patterns shows clear consumer preference for products with a free and fast delivery promise, demonstrating that Ware2Go's extended 1-2 day delivery footprint not only increases customer satisfaction but also drives conversions and ultimately top line revenue for its merchants. When Ware2Go's merchant partner O2 Natural Recovery, a sports recovery and energy drink brand, began including their fast shipping promise in their advertising messaging, they saw a clear uptick in overall sales.

"Partnering with Ware2Go was a game-changer for our marketing strategy. Once we were able to deliver within 1-2 days, our customers were floored. By promoting faster shipping guarantees at the top of the sales funnel we expect conversion rates to increase," said Dave Colina, Founder and CEO at O2.

According to initial data from Google Shopping, merchants displaying the free and fast annotation saw a 7% increase in conversions, a 10% increase in conversions per dollar, and a 9% overall conversion rate. In addition, Ware2Go's data-driven insights around fulfillment-node, demand forecasting, and inventory optimization will allow merchants to leverage a fully optimized supply chain in support of their Google fast and free advertising efforts.

About Ware2Go

Ware2Go, a UPS Company, operates a turnkey nationwide fulfillment network designed to help merchants easily position products closer to end customers for a fast, inexpensive and reliable order-to-delivery experience. Ware2Go offers an integrated solution for storage, pick, pack, and shipping services to businesses of all sizes through an intuitive cloud-based technology platform that makes it easy to extend your distribution footprint and scale up and down as your operational needs change. Ware2Go simplifies nationwide fulfillment to help you meet your customers' needs and expectations. For more information, visit http://www.ware2go.co/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200827005064/en/

SOURCE: Ware2Go

Gabrielle Jasinski
Bospar for Ware2Go
708-732-3913
gabrielle@bospar.com
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