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Global Men's Grooming Products Market (2020 to 2025) - Featuring Procter & Gamble, Unilever and Beiersdorf Among Others -

11:46 am ET September 11, 2020 (BusinessWire) Print

The "Global Men's Grooming Products Market - Forecasts from 2020 to 2025" report has been added to's offering.

The global men's grooming products market was estimated at US$52.547 billion for the year 2019.

The global men's grooming products market is anticipated to surge throughout the forecast period on account of the rising consciousness among the male population regarding personal grooming across the male population throughout the globe. Rising disposable income coupled with the improving standards of living is also driving the demand for personal care products and adding up to the growth of the market significantly.

In addition, the burgeoning consumer needs are leading to increased investments by key players of the market to increase their investments in the R&D and develop new products and expansion of the product portfolio to cater to the growing consumer requirements also shows the potential of the market to grow in the coming years. For instance, in March 2018, Marico, one of India's leading consumer goods companies, announced the launch of a new range of premium male grooming products under its leading male grooming brand, Studio X.

Furthermore, the burgeoning requirements of males for uplifting their social image at various gatherings on account of the rising societal pressure for looking well-groomed are also fueling the men's grooming products market growth during the next five years. The growing penetration of the e-commerce industry along with the rising usage of social media platforms is leading to wide adoption of grooming products. Additionally, the continuously changing male fashion trends are also leading to the development of various products along with the growth in their adoption. For instance, beard oils for beard growth, beard wax and beard creams are examples of such products.

Companies Mentioned

Procter & Gamble Unilever Beiersdorf Reckitt Benckiser Group plc ITC Limited L'Oreal S.A. Marico Estee Lauder Companies O'Douds Brickell Men's Products

Rapid urbanization is a key factor driving the demand

Urbanization plays a crucial role in driving the demand for male grooming products. Urbanization leads to better access to the number of distribution channels which is positively impacting the market growth during the coming years. Especially, in developing economies, there is an increase in the urban population in countries such as India, China, and Indonesia. The growing disposable income along with the rising standards of the urban population is leading to an increase in the consciousness regarding raising the personal standards also. This, in turn, is driving the demand for personal grooming to maintain personal hygiene as well as to look good in society.

Skin Care segment to show robust growth

On the basis of product, the global men's grooming products market has been segmented into skincare (creams, facewash, others), haircare (oils, shampoos, others), shave care (shaving cream, pre-shave lotion, after-shave lotion), and others. The skincare segment is expected to show a notable growth over the forecast period on account of growing concerns among the males regarding the proper care of their skin.

Offline segment to dominate the market

On the basis of the distribution channel, the global men's grooming products market has been classified into online and offline. The offline segment is projected to hold a noteworthy share in the global market owing to the high purchase of these products through offline channels such as supermarkets, hypermarkets, and other retail stores. However, the growing e-retail business is leading to the wide adoption of online distribution channels in both developing and developed economies of the world.

North America to hold a substantial share

On the basis of geography, the global men's grooming products market has been segmented on the basis of North America, South America, Europe, Middle East and Africa, and Asia Pacific. The North American region is projected to hold a notable share throughout the forecast period on account of the high use of numerous male grooming products due to the concerns regarding personal care and grooming in countries like the United States and Canada. The market in the Asia Pacific region is anticipated to surge at a decent growth during the next five years on account of the growing concerns regarding personal hygiene and personal care.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Market Dynamics

4.1. Market Drivers

4.2. Market Restraints

4.3. Porters Five Forces Analysis

4.4. Industry Value Chain Analysis

5. Global Men's Grooming Products Market Analysis, By Product

5.1. Introduction

5.2. Skin Care

5.3. Hair Care

5.4. Shave Care

5.5. Others

6. Global Men's Grooming Products Market Analysis, By Distribution Channel

6.1. Introduction

6.2. Online

6.3. Offline

7. Global Men's Grooming Products Market Analysis, By Geography

7.1. Introduction

7.2. North America

7.3. South America

7.4. Europe

7.5. Middle East and Africa

7.6. Asia Pacific

8. Competitive Environment and Analysis

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

9. Company Profiles

For more information about this report visit

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SOURCE: Research and Markets
Laura Wood, Senior Press Manager 

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