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Information Technology : Technology Hardware, Storage & Peripherals | Large Cap Blend
Company profile

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players. The Company sells a range of related software, services, accessories, networking solutions, and third-party digital content and applications. The Company's segments include the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. The Americas segment includes both North and South America. The Europe segment includes European countries, India, the Middle East and Africa. The Greater China segment includes China, Hong Kong and Taiwan. The Rest of Asia Pacific segment includes Australia and the Asian countries not included in the Company's other operating segments. Its products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.

Price
Delayed
$122.05
Day's Change
-0.895 (-0.73%)
Bid
--
Ask
--
B/A Size
--
Day's High
122.86
Day's Low
121.52
Volume
(Light)

Today's volume of 57,781,972 shares is on pace to be much lighter than AAPL's 10-day average volume of 97,829,016 shares.

57,781,972

Apple Fitness+: A New Engaging and Personalized Fitness Experience Comes to Life with Apple Watch

1:39 pm ET September 15, 2020 (BusinessWire) Print

Apple(R) today unveiled Fitness+, the first fitness experience built for Apple Watch(R), arriving later this year. Apple Fitness+(TM) intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone(R), iPad(R), or Apple TV(R), offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200915006143/en/

"We're so excited to energize our customers with new ways to get active and stay active with Apple Watch," said Jay Blahnik, Apple's senior director of fitness for Health Technologies. "With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast -- as well as the flexibility to work out anywhere -- there's something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration."

Intelligence and Engagement

Apple Fitness+ delivers personalized recommendations to help customers quickly get to their next workout, and uses Apple Watch to provide an engaging, immersive experience to help them stay motivated throughout.

Using a custom recommendation engine, Fitness+ considers previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine. Customers can also use an intuitive filtering tool to choose what is most important to them when looking for a workout, whether it's the workout type, the trainer, the duration, or the music. For Apple Music subscribers, favorite music from Fitness+ workouts can also be easily saved and listened to later, whether in a workout or otherwise.

When a workout is selected and started on iPhone, iPad, or Apple TV, the correct workout type will automatically start on Apple Watch. During the session, the metrics from Apple Watch are shown on the screen and come to life for moments of inspiration. For example, when the trainer says to check heart rate or begins a countdown timer, those numbers will animate on the screen. And for customers who like to push themselves with a little healthy competition, the optional Burn Bar shows how their current effort stacks up against anyone who has done the same workout previously.

The familiar Activity rings from Apple Watch also appear onscreen, highlighting the wearer's progress and launching an animated celebration as they close. With Activity Sharing, users can enable friends and family to see Fitness+ workouts completed, and workouts can also be shared to their favorite social media channels.

At launch, customers can conveniently find Fitness+ in the tab located in the new Fitness app on iPhone, which will also arrive on iPad and Apple TV.

Studio Workouts

Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week, the team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.

Welcoming customers who are brand new to fitness or starting up again, an Absolute Beginner program built into Fitness+ will help coach the basics of movement and exercise, and give customers an option to prepare for Studio Workouts.

Customers can use any brand of equipment with Fitness+, and many workouts can be done with no equipment at all or just a set of dumbbells. For those who start a Treadmill session with Fitness+ on Apple GymKit(TM)-enabled machines, the workout will prompt customers to tap to connect their Apple Watch so metrics are in sync.

Introducing the Fitness+ Trainers

At launch, Fitness+ features a team of celebrated, charismatic, and passionate trainers who are specialists in their fields, working as a collective team to design and create outstanding fitness content, and appearing in each other's videos welcoming everyone into the experience.

Each trainer has their own unique, inspirational story that transcends the screen. Spanning professional athletes, yogis, personal trainers, martial artists, health coaches, gymnasts, Ironman champions, marathoners, fitness club founders, and many others, Fitness+ trainers will offer an inviting, multidimensional experience for all.

Privacy

Privacy is a fundamental human right and one of Apple's core values. As with all features, particularly those related to health, Apple Fitness+ is designed with privacy in mind. All Apple Fitness+ workout recommendations are powered using on-device intelligence. When using Fitness+, all workout data is saved to the Health app on iPhone, and neither calories nor the workouts and trainers users choose will be stored along with their Apple ID.

Pricing and Availability

At launch, Apple Fitness+ will be available in Australia, Canada, Ireland, New Zealand, the UK, and the US. Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for $9.99 per month or $79.99 per year. Everyone can try Fitness+ free for one month.(1) Customers will be able to share their Fitness+ subscription with up to five other people in their family with Family Sharing (Apple Watch Series 3 or later required). Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 3 or later, starting September 15, 2020. This extended trial is available for a limited time.(1) Apple Fitness+ is included in the Apple One(TM) Premier plan, which, where available, also gives customers access to Apple Music(R), Apple TV+, Apple Arcade(SM), Apple News+(TM), and 2TB of iCloud storage for $29.95 per month, and can be shared among up to six family members. Customers purchasing Apple Watch Series 3 or later from Best Buy will get six months of Fitness+ for free. Additionally, My Best Buy members who already own an Apple Watch Series 3 or later will get two months of Fitness+ free. For more information, visit corporate.bestbuy.com CVS Health will offer special access to Fitness+ for select Aetna commercial and Caremark members, CVS Pharmacy ExtraCare retail customers, and CVS Health employees, to empower people on their paths to better health. For more information, visit www.cvshealth.com. Fitness+ requires Apple Watch Series 3 or later paired with iPhone 6s or later or iPhone SE. For usage with iPad, Fitness+ requires iPad Pro(R), iPad (5th generation or later), iPad mini(R) 4 or later, iPad Air(R) 2, or iPad Air (3rd generation). Fitness+ is supported on Apple TV 4K and Apple TV HD. Apple Music subscription is not required. Specific software requirements for Apple Watch, iPhone, iPad and Apple TV will be shared ahead of availability and will be compatible with devices listed.

(1)$9.99 per month or $79.99 per year after free trial. No commitment. Plan automatically renews until cancelled.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple's five software platforms -- iOS, iPadOS, macOS, watchOS, and tvOS -- provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple's Media Helpline at (408) 974-2042.

(C) 2020 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch, Apple Fitness+, iPhone, iPad, Apple TV, Apple GymKit, Apple One, Apple Music, Apple Arcade, Apple News+, iPad Pro, iPad mini, and iPad Air are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200915006143/en/

SOURCE: Apple Inc.

Apple
Amy Bessette, (408) 862-8012
abessette@apple.com 
Nikki Rothberg, (408) 974-4427
nrothberg@apple.com
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