Comerica Inc
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Financials : Banks | Mid Cap Blend
Company profile

Comerica Incorporated is a financial holding company. Its Commercial Bank segment serves small and middle market businesses, multinational corporations and governmental entities by offering various products and services, including commercial loans and lines of credit, deposits, cash management, capital market products, international trade finance, letters of credit, foreign exchange management services and loan syndication services. Retail Bank segment includes a range of personal financial services, consisting of consumer lending, consumer deposit gathering and mortgage loan origination. The segment also offers a subset of commercial products and services to micro-businesses. Wealth Management segment offers products and services consisting of fiduciary services, private banking, retirement services, investment management and advisory services, investment banking and brokerage services. Finance segment includes the securities portfolio and asset and liability management activities.

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Comerica Bank Unveils New Logo Signifying the Company's Continued Evolution in a New Era of Banking

6:35 am ET June 2, 2022 (PR Newswire) Print relaunches today with new look

Comerica Incorporated (NYSE: CMA) today revealed a refreshed corporate logo treatment that combines its original 30-year design with a new visual icon, along with a refreshed site.

The new Comerica logo strongly represents the company's commitment to both its legacy and its vision for the future. It retains the trademark typeface and blue color, but now adds a new design element of three ribbons above the name to visually convey energy and forward motion. The three ribbons represent Comerica's Commercial Bank, Retail Bank and Wealth Management.

Comerica's former trapezoid logo dates back to 1992 with the merger of Comerica Incorporated and Manufacturers National Corporation. That treatment combined elements from each of the Detroit-based financial institutions, employing Manufacturers' blue trapezoid with Comerica's distinguishable name inserted inside.

"As we continue to evolve and adapt to meet the changing landscape of banking, we believe that our brand identity should also reflect this change," said Jim Weber, Comerica's Chief Experience Officer. "We believe this new treatment reflects our commitment to our 173-year legacy as well as our vision for the future."

The new logo is now live on, which is also relaunching today with a new design aesthetic and navigation. Over the course of 2022, the company will begin transitioning its external and internal communications channels to include the new design, including its advertising and sales materials. Exterior signage will also begin to transition to the new logo over the course of the next several years.

Comerica Bank is a subsidiary of Comerica Incorporated (NYSE: CMA), a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Commercial Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $89.2 billion as of March 31, 2022.

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SOURCE Comerica Incorporated

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