The CRM software will grow at a CAGR of 13.10% during 2021-2025. Prices will increase by 3%-6% during the forecast period and suppliers will have a moderate bargaining power in this market. Salesforce.com Inc., SAP SE, Oracle Corp., Microsoft Corp., Adobe Inc., IBM Corp., Verint Systems Inc., NICE Ltd., IQVIA Holdings Inc., and Constant Contact Inc. are among the prominent suppliers in CRM software market.
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Security Software Procurement report explains key category management objectives that should form the base for sourcing strategy, including:
-- Top-line growth
-- Scalability of inputs
-- Green initiatives
-- Category innovations
-- Supply base rationalization
-- Demand forecasting and governance
-- Minimalization of ad hoc purchases
-- Adherence to regulatory nuances
-- Cost savings
-- Customer retention
-- Reduction of TCO
-- Supply assurance
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The pressure from substitutes and a moderate level of threat from new entrants has resulted in the moderate bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for CRM software with the wider industry and identify the cost-saving potential.
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Table of Content
-- Executive Summary
-- Market Insights
-- Category Pricing Insights
-- Cost-saving Opportunities
-- Best Practices
-- Category Ecosystem
-- Category Management Strategy
-- Category Management Enablers
-- Suppliers Selection
-- Suppliers under Coverage
-- US Market Insights
-- Category scope
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