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Information Technology : Software | Large Cap Blend
Company profile

Microsoft Corporation is a technology company. The Company develops and supports a range of software products, services, devices, and solutions. The Company's segments include Productivity and Business Processes, Intelligent Cloud, and More Personal Computing. The Company's products include operating systems; cross-device productivity applications; server applications; business solution applications; desktop and server management tools; software development tools; and video games. It also designs, manufactures, and sells devices, including personal computers (PCs), tablets, gaming and entertainment consoles, other intelligent devices, and related accessories. It offers an array of services, including cloud-based solutions that provide customers with software, services, platforms, and content, and it provides solution support and consulting services. It markets and distributes its products and services through original equipment manufacturers, direct, and distributors and resellers.

Closing Price
$299.87
Day's Change
-5.35 (-1.75%)
Bid
--
Ask
--
B/A Size
--
Day's High
304.50
Day's Low
299.53
Volume
(Heavy Day)
Volume:
41,372,457

10-day average volume:
21,601,762
41,372,457

Global Marketing Automation Market to Reach $6.3 Billion by 2026

11:30 am ET July 13, 2021 (PR Newswire) Print

A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Marketing Automation - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.

FACTS AT A GLANCEEdition: 6; Released: June 2021Executive Pool: 821Companies: 252 - Players covered include Acoustic, L.P.; ActiveCampaign, LLC; Act-On Software, Inc.; Adobe Systems Incorporated; HubSpot, Inc.; International Business Machines Corporation; Keap; Klaviyo Inc.; Marketo Inc.; Microsoft Corporation; Omnisend, LLC; Oracle Corporation; Salesforce.com, Inc.; SugarCRM; SAP SE; SAS Institute Inc.; SharpSpring, Inc.; Thryv, Inc. and Others.Coverage: All major geographies and key segmentsSegments: Deployment (Cloud, On-Premise); End-Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End-Uses)Geographies: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

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Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass(TM) Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry

ABSTRACT-

Global Marketing Automation Market to Reach $6.3 Billion by 2026When marketing activities are automated using software, it is referred to as 'marketing automation'. Repetitive activities like posting on social media platforms and email marketing are being increasingly automated, as it offers businesses dual benefits. A successful marketing automation strategy would also aim at reducing the number of customer friction points. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms & landing pages, lead scoring, lead management and social media management are the important features of marketing automation. Growth in the global is set to be driven by rise of digital advertising, growing usage of the Internet and other technologies, and surging popularity of social media networks. Companies are increasingly relying on the digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in traditional channels to gain benefits of both the worlds. Ensuring that the brand stands available, relevant and consistent on social media is difficult for various companies. In addition, organizations are required to regularly update blogs and information while tracking trends, measuring effectiveness of social efforts and engaging with customers. These issues have paved way for social media automation solutions that allow companies to realize the power of marketing automation along with social media to drive gains.

Amid the COVID-19 crisis, the global market for Marketing Automation estimated at US$3.9 Billion in the year 2020, is projected to reach a revised size of US$6.3 Billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is projected to grow at a 9.6% CAGR to reach US$4.6 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the On-Premise segment is readjusted to a revised 6.8% CAGR for the next 7-year period. This segment currently accounts for a 37.3% share of the global Marketing Automation market. Cloud-based tools allow marketers to gain more control over their marketing and business content. These tools allow for the proper implementation of strategies independently without the need to rely on other departments.

The U.S. Market is Estimated at $1.2 Billion in 2021, While China is Forecast to Reach $898.4 Million by 2026The Marketing Automation market in the U.S. is estimated at US$1.2 Billion in the year 2021. The country currently accounts for a 29.31% share in the global market. China, the world's second largest economy, is forecast to reach an estimated market size of US$898.4 Million in the year 2026 trailing a CAGR of 10.6% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.1% and 7.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.3% CAGR while Rest of European market (as defined in the study) will reach US$989.3 Million by the end of the analysis period. In the US, the COVID-19 pandemic onset led to a significant impact on digital advertising during the early part of 2020. However, in the second half of the year, the holiday season and ad spend by political parties aided in compensating for the losses registered earlier in the year. Digital ad spend therefore increased at a double-digit rate for the year. The increase in online shopping, home deliveries, and connected TV helped maintain the market's growth. Thriving economies, growing employment opportunities, rising income levels, continuous development of cellular markets, rising 4G penetrations, and increasing spending power in major countries are driving growth prospects in the Asia-Pacific region. More

MarketGlass(TM) PlatformOur MarketGlass(TM) Platform is a free full-stack knowledge center that is custom configurable to today`s busy business executive`s intelligence needs! This influencer driven interactive research platform is at the core of our primary research engagements and draws from unique perspectives of participating executives worldwide. Features include - enterprise-wide peer-to-peer collaborations; research program previews relevant to your company; 3.4 million domain expert profiles; competitive company profiles; interactive research modules; bespoke report generation; monitor market trends; competitive brands; create & publish blogs & podcasts using our primary and secondary content; track domain events worldwide; and much more. Client companies will have complete insider access to the project data stacks. Currently in use by 67,000+ domain experts worldwide.

Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android.

About Global Industry Analysts, Inc. & StrategyR(TM)Global Industry Analysts, Inc., (www.strategyr.com) is a renowned market research publisher the world`s only influencer driven market research company. Proudly serving more than 42,000 clients from 36 countries, GIA is recognized for accurate forecasting of markets and industries for over 33 years.

CONTACTS:Zak AliDirector, Corporate CommunicationsGlobal Industry Analysts, Inc.Phone: 1-408-528-9966www.StrategyR.com Email: ZA@StrategyR.com

LINKSJoin Our Expert Panelhttps://www.strategyr.com/Panelist.asp

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SOURCE Global Industry Analysts, Inc.

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