Activision Blizzard, Inc. is a developer and publisher of interactive entertainment content and services. It develops and distributes content and services on video game consoles, personal computers, and mobile devices. It operates e-sports leagues and offers digital advertising within some of its content. Its segments include Activision Publishing, Inc. (Activision), Blizzard Entertainment, Inc. (Blizzard), King Digital Entertainment (King), and Others. Activision segment delivers content through both premium and free-to-play offerings and also includes the activities of the Call of Duty League, a global professional e-sports league. Blizzard segment delivers content through both premium and free-to-play offerings and maintains an online gaming service, Blizzard Battle.net, which facilitates the digital distribution of Blizzard content and selected Activision content. King segment delivers content on the mobile platform. Kings’ product franchise is Candy Crush, a match-three franchise.
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