Trade Desk Inc
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Information Technology : Software | Large Cap Growth
Company profile

The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client's, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company's platform.


Last Trade
-2.86 (-0.36%)
B/A Size

Market Hours

Closing Price
Day's Change
10.06 (1.30%)
Bid close
Ask close
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Day's High
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10-day average volume:



6 providers
Yesterday's News, January 14, 2021
The Trade Desk Appoints Michelle Hulst as Chief Operating Officer

Global advertising technology leader, The Trade Desk (Nasdaq: TTD), today announced the appointment of Michelle Hulst as Chief Operating Officer. Hulst will be responsible for global operations, data, commercial enablement, and client services...(BusinessWire)

January 12, 2021
New Survey Shows 27 Percent of U.S. Households Plan to Cut Cable TV Subscriptions in 2021

American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 U.S. consumers by The Trade Desk (Nasdaq: TTD). The data shows 27 percent of...(BusinessWire)

January 05, 2021
CEOs of Microsoft, SNAP, NexTech AR Solutions, Magnite and The Trade Desk discuss the power of AR to transform the advertising market

Tech Capital, the trusted source for technology news and analysis, is highlighting recent advertising insights provided by the executives of Microsoft Inc (NASDAQ:MSFT), SNAP Inc (NYSE:SNAP), NexTech AR Solutions Corp (NEO:NTAR, OTCQB:NEXCF)...(Globe Newswire)

January 04, 2021
New ETF Focuses on MarTech and AdTech with the launch of SmartETFs Advertising & Marketing Technology ETF

Guinness Atkinson Asset Management today announced the launch of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD), an actively managed global investment strategy with fully transparent portfolio, designed to provide investors...(BusinessWire)

December 29, 2020
Influencer Marketing and Digital Advertising Continue to Overtake Traditional Media

As cable TV subscriptions continue plummeting, digital advertising is growing its dominance as the default medium for companies looking to get eyes in front of their products. Online advertising is expected to reach an incredible $1.08 trillion by...(PR Newswire)

December 22, 2020
The Trade Desk Announces Approval of All Proposals from the Special Meeting of Stockholders

The Trade Desk, Inc. (NASDAQ: TTD), a global advertising technology leader, announced that all proposals from the Company's special meeting of stockholders, held on Tuesday, December 22, 2020, were approved. (BusinessWire)

December 16, 2020
OpenX Continues Efforts to Create Cookie Alternatives with Support for Unified ID 2.0

OpenX today announced support for Unified ID 2.0, a new identity initiative being supported by The Trade Desk and other industry leaders. The support for Unified ID 2.0 is the latest in a series of efforts by OpenX to both build and partner with...(PR Newswire)

December 15, 2020
Golden State Welcomes Wealth Manager, John Pak of Vector3 Wealth Management in Santa Cruz, CA

Golden State, a registered investment adviser, is pleased to announce that John Pak of Vector3 Wealth Management has joined the team. With the intent to transition over $90 million in client assets, John will use this as a launching pad to continue...(Globe Newswire)

December 07, 2020
57 Percent of Southeast Asian Viewers are Now Streaming More OTT Video Content Because of COVID-19, According to New Research from The Trade Desk

--89 percent of Southeast Asian viewers will watch ads in exchange for free programming Today, The Trade Desk (NASDAQ: TTD) announced new, first-of-its-kind research in the Southeast Asia market, showing that 180 million consumers stream eight...(BusinessWire)

The Trade Desk Announces Adjournment of Special Meeting of Stockholders

The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, announced that today's special meeting of stockholders has been adjourned and will reconvene on Tuesday, December 22, 2020 at 12:00 p.m...(BusinessWire)

December 03, 2020
Thousands of Publishers Beta Test Integration between Mediavine and Unified ID 2.0

Mediavine, the largest exclusive ad management firm in the USA, has formally integrated with Unified ID 2.0, an open source, interoperable alternative to third-party cookies being developed by The Trade Desk and other companies across the industry...(PR Newswire)

November 22, 2020
New Research Shows 14 Percent of Australians Plan to Cancel Pay TV as a Result of the COVID Pandemic

--Nearly Half of Aussies Prefer to View Ads in Exchange for Premium Content vs Paid Subscription A growing number of Australian consumers are cutting their pay TV subscriptions as a result of the COVID-19 pandemic, according to a recent survey of...(BusinessWire)

November 17, 2020
PubMatic Joins Industry-wide Unified ID 2.0 Initiative for an Alternative to Third-Party Cookies

PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, today announced its support for Unified ID 2.0. Developed by advertising technology leader The Trade Desk, Unified ID 2.0 is an open source, interoperable...(Globe Newswire)

November 16, 2020
Magnite Endorses Unified ID 2.0 Initiative and Announces Prototype Support

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, announces its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across...(BusinessWire)

November 06, 2020
Thinking about trading options or stock in Trade Desk, Alibaba, Roku, Hershey, or Tesla?

InvestorsObserver issues critical PriceWatch Alerts for TTD, BABA, ROKU, HSY, and TSLA. Click a link below then choose between in-depth options trade idea report or a stock score...(PR Newswire)

November 05, 2020
The Trade Desk, Inc. to Host Earnings Call

NEW YORK, NY / ACCESSWIRE / November 5, 2020 / The Trade Desk, Inc. (NASDAQ:TTD) will be discussing their earnings results in their 2020 Third Quarter Earnings call to be held on November 5, 2020 at 5:00 PM Eastern Time. (Accesswire)

The Trade Desk Reports Third Quarter Financial Results

The Trade Desk, Inc. (NASDAQ: TTD), a global technology company that empowers buyers of advertising, today announced financial results for its third quarter ended September 30, 2020. "So far in 2020 we've seen several years of advertising disruption...(BusinessWire)

November 02, 2020
The Trade Desk Adds Nielsen to Unified ID 2.0 Initiative as Advertisers Seek Upgrade to Cookies

The Trade Desk (NASDAQ: TTD) today announced that Nielsen (NYSE: NLSN) is supporting the industry-wide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is a new industry-wide approach to...(BusinessWire)

October 28, 2020
Criteo Joins Open Source Unified ID Initiative

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced that it is collaborating with advertising technology leader, The Trade Desk (NASDAQ: TTD), on the...(PR Newswire)

October 27, 2020
LiveRamp Enhances Global Identity Infrastructure to Include Unified ID 2.0

LiveRamp(R) (NYSE: RAMP), the leading data connectivity platform, today announced that it is collaborating with advertising technology leader The Trade Desk (NASDAQ: TTD) to enable improved addressable advertising and measurement across channels...(BusinessWire)

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