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HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform that enables companies to attract and engage users. Its CRM Platform is a single code-based software-as-a-service delivered through web browsers or mobile applications. The Company’s CRM platform provides Marketing Hub, Sales Hub, Service Hub, Content Management system (CMS) Hub, and Operations as well as other tools and integrations that enable companies to attract and engage customers throughout the customer experience. Its CRM Platform features include search engine, blogging, Website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It provides professional services, which consist of customer on-boarding and training services. It focuses on selling its CRM platform to mid-market business-to-business (B2B) companies on a subscription basis.
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